Make your brand digital by using various online platforms
Digital Branding Defined
The following channels form an. integral part of digital branding:
The Importance of Digital Branding
In our increasingly connected word, it is safe to say that digital branding is more important than it has ever been. But how important is it?
Two recent studies from the Hinge Research Institute shed some light on this important question. They investigate how professional services buyers’ behavior has changed and what strategies are driving exceptional growth in today’s professional services firms. Together these studies demonstrate the central role of a firm’s digital brand throughout the buying process.
Researching Business Issues. The professional services buying process starts well before a buyer considers specific providers. It starts with a business problem. Business issues and concerns arise all the time, so each must be evaluated and prioritized. Is this issue important enough to focus on? What are my competitors doing about it? What are possible solutions?
How does a busy executive investigate these topics? It usually starts with a simple Google search. But if you aren’t writing on the topics that your prospective clients are searching for — and optimizing your content to appear in their search results — you are invisible to a significant portion of your market. And you aren’t building an online reputation as an authority in your area of expertise.
In fact, when we looked at all the information gathering techniques employed by professional services buyers, we found a 70% probability that today’s buyers will use a digital source in the early stages of their research into business challenges.
The benefits of digital branding
A robust digital presence makes customers feel personally involved with a company or product. Well-crafted branding fosters relationships with users and allows you to speak directly with consumers through day-to-day interactions on the platforms they’re already using.
Connect with customers
Successful digital branding makes customers feel like you’re speaking directly to them, especially because you’re engaging on the same platforms they use to interact with friends and family members. Be personal and meaningful: that’s how you convert one-time customers into lifelong brand followers.
At its core, digital branding facilitates communication between a company and its customers. This can be as simple as making it easy for customers to find information about your company on your website, or helping them quickly get great customer service. Ultimately, a brand that isn’t searchable online practically doesn’t exist in the contemporary consumer’s mind.
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Brand visibility is the extent to which consumers can recognise or remember a particular brand when other conditions are similar. Brand visibility is one of the two dimensions from brand perception, an associative memory model. The lower value indicates a lower level of consumer acceptance.
The importance of digital branding comes down to the effective communication of your value to your customer. Digital branding is thinking about your potential customers – that traffic – and how we can tell them who we are, what makes us different, and what makes us better. When a website visitor understands our business, the purchase decision drastically reduces.
To sum up, it’s all about consistency. There should always be a consistent and holistic approach to conveying your value to visitors across all marketing channels. Stop looking at different marketing channels in isolation because not only will it confuse potential customers, your business will feel disjointed too. Every marketing channel is a dot that needs joining and with these tips, you’ll be well on your way to creating a renowned brand.